“Like you are fooling yourself”: how the “Stoptober” temporary abstinence campaign supports Dutch smokers attempting to quit

Abstract Background The Stoptober temporary abstinence campaign challenges smokers to engage in a collective quit attempt for 28 days. The campaign is based on social contagion theory, SMART (i.e., Specific, Measurable, Attainable, Realistic and Time-sensitive) goal setting and PRIME (i.e., Plans, R...

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Bibliographic Details
Main Authors: Sigrid A. Troelstra, Anton E. Kunst, Janneke Harting
Format: Article
Language:English
Published: BMC 2019-05-01
Series:BMC Public Health
Subjects:
Online Access:http://link.springer.com/article/10.1186/s12889-019-6833-y