Entre discours, actions et éthique : pour une proposition de méthode d’analyse de la légitimité des stratégies de communication de RSE
The emerging discourses and practices of corporate social responsibility (CSR) have recently generated a new strategic space for organizations. It raises several questions of a critical order concerning, in particular, rhetorical, ethical and tactical dimensions of CSR strategies. Are discursive pra...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Université du Québec à Montréal
2014-02-01
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| Series: | Communiquer |
| Subjects: | |
| Online Access: | http://journals.openedition.org/communiquer/579 |