Entre discours, actions et éthique : pour une proposition de méthode d’analyse de la légitimité des stratégies de communication de RSE

The emerging discourses and practices of corporate social responsibility (CSR) have recently generated a new strategic space for organizations. It raises several questions of a critical order concerning, in particular, rhetorical, ethical and tactical dimensions of CSR strategies. Are discursive pra...

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Bibliographic Details
Main Authors: Marc D. David, François Lambotte
Format: Article
Language:English
Published: Université du Québec à Montréal 2014-02-01
Series:Communiquer
Subjects:
CSR
Online Access:http://journals.openedition.org/communiquer/579

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