THE MODEL OF THE FIVE COMPETITIVE FORCES ON ROMANIAN RETAIL MARKET
The paper is about the model of the five competitive forces of Michael Porter. In the first part, I have presented the theoretical aspects of the model and after that, I tried to apply the model on the retail market in Romania. I used data gathered from national and international institutes of marke...
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| Format: | Article |
| Language: | English |
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University of Petrosani
2010-01-01
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| Series: | Annals of the University of Petrosani: Economics |
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| Online Access: | http://www.upet.ro/anale/economie/pdf/20100129.pdf |