Social media and microtargeting: Political data processing and the consequences for Germany
Amongst other methods, political campaigns employ microtargeting, a specific technique used to address the individual voter. In the US, microtargeting relies on a broad set of collected data about the individual. However, due to the unavailability of comparable data in Germany, the practice of micro...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2018-11-01
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| Series: | Big Data & Society |
| Online Access: | https://doi.org/10.1177/2053951718811844 |