Analisis Konsumsi Layanan SPA Di Era Baru, Perspektif Theory of Planned Behavior (TPB)
Present study predict intention to engage in SPA in Post Pandemi situation from Planned Behavior Theory, extended with Perceived Risk as predictors. Data were accumulated from 390 SPA customers who engaged in SPA treatment in Kuta and Ubud as main destination of foreign visitors. data analysis uncov...
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| Format: | Article |
| Language: | English |
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Universitas Udayana
2020-08-01
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| Series: | Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan |
| Online Access: | https://ojs.unud.ac.id/index.php/jmbk/article/view/62015 |