Exploring Value as the Foundation of Value Proposition Design
Purpose: Business models define the activity system that an organization employs to create and capture value. As such, business models are essentially the application of strategic management. The term business model, however, suffers from definitional ambiguity which makes the construction of ef...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Aalborg University Press
2019-07-01
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| Series: | Journal of Business Models |
| Online Access: | https://somaesthetics.aau.dk/index.php/JOBM/article/view/3371 |