The advantages of global standardization
The standardization strategy implies the adoption of a unique market policy or the regional homogenization of the international products development programmes. On the international level, the literary sense of standardization of 100 % uniformity is used only in several exceptional situations, in al...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Transilvania University Press
2010-12-01
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| Series: | Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences |
| Subjects: | |
| Online Access: | http://but.unitbv.ro/BU2010/Series%20V/BULETIN%20V%20PDF/061%20Madar%20Neacsu.pdf |