The youth e-cigarette epidemic: New estimates of JUUL Labs’ revenue from youth users in the US

Introduction Past 30-day e-cigarette use increased by 78% among high school students from 2017 to 2018, an increase attributable to pod-style devices. JUUL Labs (JUUL) insists they do not market their product to teenagers. We created several scenarios to estimate the percentages of JUUL’s net revenu...

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Bibliographic Details
Main Authors: Bekir Kaplan, Rajeev Cherukupalli, Kevin Welding, Ryan D. Kennedy, Joanna E. Cohen
Format: Article
Language:English
Published: European Publishing 2021-05-01
Series:Tobacco Induced Diseases
Subjects:
Online Access:http://www.tobaccoinduceddiseases.org/The-youth-e-cigarette-epidemic-New-estimates-of-JUUL-Labs-nrevenue-from-youth-users,133874,0,2.html