Ecolabels and the Attitude–Behavior Relationship towards Green Product Purchase: A Multiple Mediation Model

Ecolabels and the Attitude–Behavior Relationship towards Green Product Purchase: A Multiple Mediation Model

Ecolabels are regarded as an exceptional marketing and advertising tool that informs contemporary consumers about the green traits of a product. They provide information that motivates consumers to exhibit a positive attitude and actual behavior towards a green product purchase. Despite the growing...

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Bibliographic Details
Main Authors: Kyriakos Riskos, Paraskevi (Evi) Dekoulou, Naoum Mylonas, George Tsourvakas
Format: Article
Language:English
Published: MDPI AG 2021-06-01
Series:Sustainability
Subjects:
green marketing
ecolabel credibility
ecolabel involvement
attitude towards green product purchase
green product purchase behavior
multiple mediation model
Online Access:https://www.mdpi.com/2071-1050/13/12/6867

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https://www.mdpi.com/2071-1050/13/12/6867

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