Determinants of the Public Health Promotion Behavior: Evidence from Repurchasing Health Foods for Improving Gastrointestinal Tract Functions

Researchers believe that health foods can promote health and that the consumption of health foods can effectively help people to maintain their health. This study mainly adopted the health belief model (HBM) integrated with perceived behavioral control to investigate the repurchase behavior of consu...

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Bibliographic Details
Main Authors: Ku-Yuan Lee, Chien-Yu Wei, Min-Hua Wu, Chi-Ming Hsieh
Format: Article
Language:English
Published: MDPI AG 2020-10-01
Series:International Journal of Environmental Research and Public Health
Subjects:
Online Access:https://www.mdpi.com/1660-4601/17/20/7604