The Fox and the Grapes-How Physical Constraints Affect Value Based Decision Making.

One fundamental question in decision making research is how humans compute the values that guide their decisions. Recent studies showed that people assign higher value to goods that are closer to them, even when physical proximity should be irrelevant for the decision from a normative perspective. T...

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Bibliographic Details
Main Authors: Jörg Gross, Eva Woelbert, Martin Strobel
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2015-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC4464737?pdf=render