Motives and consumer needs of children
Children are not "reduced versions" of adults but individuals who appear as consumers forming a special market which is worth the attention. On such a market they perform with their own needs which are unlimited and always present. Almost same motives and needs form the basic of child psyc...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Novi Sad - Faculty of Economics, Subotica
2017-01-01
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| Series: | Anali Ekonomskog fakulteta u Subotici |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2017/0350-21201737091K.pdf |