Methods of approach in market research
The author of this article, an eminent Hungarian research worker, director of Hungarian Institute for Market Research in Budapest, appeared several times as the author of interesting articles in this periodical. In this contribution Dr. Szabo reviews the possibility of research of marketing phenomen...
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2003-01-01
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| Series: | Marketing (Beograd. 1991) |
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| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2003/0354-34710304181S.pdf |
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doaj-d9ee4b2d573c46289aff4a648936ec522020-11-24T22:33:37ZengSrpsko udruženje za marketingMarketing (Beograd. 1991)0354-34712334-83642003-01-013441811890354-34710304181SMethods of approach in market researchSzabo Laszlo0n/aThe author of this article, an eminent Hungarian research worker, director of Hungarian Institute for Market Research in Budapest, appeared several times as the author of interesting articles in this periodical. In this contribution Dr. Szabo reviews the possibility of research of marketing phenomena, especially the possibility of previsions of future events. In his opinion one or two methods are not sufficient; a complex application of several different methods and research of determined phenomena, undertaken from different viewpoints is indispensable. In this connection the author explains some different analytical approaches (factor analysis, analysis based on deduction, facts and opinion research, experimentation) and evaluates their role from the viewpoint of a complex analysis.http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2003/0354-34710304181S.pdfmarket researchanalysisfactorstrendscomparison |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
Szabo Laszlo |
| spellingShingle |
Szabo Laszlo Methods of approach in market research Marketing (Beograd. 1991) market research analysis factors trends comparison |
| author_facet |
Szabo Laszlo |
| author_sort |
Szabo Laszlo |
| title |
Methods of approach in market research |
| title_short |
Methods of approach in market research |
| title_full |
Methods of approach in market research |
| title_fullStr |
Methods of approach in market research |
| title_full_unstemmed |
Methods of approach in market research |
| title_sort |
methods of approach in market research |
| publisher |
Srpsko udruženje za marketing |
| series |
Marketing (Beograd. 1991) |
| issn |
0354-3471 2334-8364 |
| publishDate |
2003-01-01 |
| description |
The author of this article, an eminent Hungarian research worker, director of Hungarian Institute for Market Research in Budapest, appeared several times as the author of interesting articles in this periodical. In this contribution Dr. Szabo reviews the possibility of research of marketing phenomena, especially the possibility of previsions of future events. In his opinion one or two methods are not sufficient; a complex application of several different methods and research of determined phenomena, undertaken from different viewpoints is indispensable. In this connection the author explains some different analytical approaches (factor analysis, analysis based on deduction, facts and opinion research, experimentation) and evaluates their role from the viewpoint of a complex analysis. |
| topic |
market research analysis factors trends comparison |
| url |
http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2003/0354-34710304181S.pdf |
| work_keys_str_mv |
AT szabolaszlo methodsofapproachinmarketresearch |
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