Methods of approach in market research
The author of this article, an eminent Hungarian research worker, director of Hungarian Institute for Market Research in Budapest, appeared several times as the author of interesting articles in this periodical. In this contribution Dr. Szabo reviews the possibility of research of marketing phenomen...
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Format: | Article |
Language: | English |
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Srpsko udruženje za marketing
2003-01-01
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Series: | Marketing (Beograd. 1991) |
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Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2003/0354-34710304181S.pdf |