Identifying criteria of consumer awareness: A pilot study
This article describes the development of a theoretical model from which certain criteria of consumer awareness were identified and tested in an empirical study involving a cross-cultural sample of 436 consumers. Results revealed five criteria of consumer awareness viz bargain hunting, general consu...
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| Format: | Article |
| Language: | English |
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AOSIS
1991-06-01
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| Series: | SA Journal of Industrial Psychology |
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| Online Access: | https://sajip.co.za/index.php/sajip/article/view/528 |