Influence of perceived value on online travelling website towards consumer purchase intention among youth in Bangladesh.

The purpose of this paper is to examine the influence of perceived value on online traveling websites towards consumer purchase intention among youth in Bangladesh. This research aims to identify the relationship between perceived value factors such as perceived usefulness, perceived ease of use, pe...

Full description

Bibliographic Details
Main Authors: Azrin Abdul Razak, Mohd Shahril Mat Yusoff, Md. Aksanur Rahman, Haliza Mohd Said
Format: Article
Language:English
Published: UNITAR International University 2018-12-01
Series:Asian Journal of Social Science Research
Subjects:
Online Access:https://ajssr.unitar.my/doc/vol1i2/2105.pdf