The Critical Success Factors of Consumer-Based Brand Equity in Yazd Tourism Destination
Tourism destination brand equity is defined as the brand assets (or liabilities) linked to a destination`s name and symbol that add to (or subtract from) the services and experiences provided. Each year, the brand equities of different international brands are measured by reputable international ins...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2010-10-01
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| Series: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| Subjects: | |
| Online Access: | http://tms.atu.ac.ir/article_5066_c890c83f5f4a059bb3d26c31d7f87092.pdf |