Business strategy, market orientation and sales growth in hotel industry of ancient Cities in Sri Lanka

<p>The hotel industry is a decisive player in promoting tourism industry in any country. Incubating market centrism has received particular attention in the modern business world as a mode of reaping higher business performances. Improving the market-oriented philosophy and determining strateg...

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Bibliographic Details
Main Authors: A.A.K.K. Jayawardhana, S. De Silva, A.M.T.P. Athauda
Format: Article
Language:English
Published: Postgraduate Institute of Agriculture, University of Peradeniya 2015-08-01
Series:Tropical Agricultural Research
Subjects:
Online Access:https://tar.sljol.info/articles/8008