Art and messages of visual merchandising

Visual merchandising is actually a technique, ie. mastery of different methods to promote the sale of goods by improving their presentation in the shop window and the object itself. It also includes certain components of ambient design using visual rhetoric and communication, primarily through visua...

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Bibliographic Details
Main Author: Nikolić Jelena
Format: Article
Published: Union of Textile Engineers and Technicians of Serbia, Belgrade 2019-01-01
Series:Tekstilna industrija
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