The Simultaneous Impact of Supplier and Customer Involvement on New Product Performance
The recall rates of various products these years have triggered a new round of interests in the impacts of supplier involvement (SI) and customer involvement (CI) on new product performance (NPP). However, existing literature looks at either SI or CI but not both. Most supply chain management papers...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad Alberto Hurtado
2010-12-01
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| Series: | Journal of Technology Management & Innovation |
| Subjects: | |
| Online Access: | http://www.jotmi.org/index.php/GT/article/view/605 |