Corporate social Responsibility: strengthening brand Value and Affecting Company’s Financial Performance

Corporate social Responsibility: strengthening brand Value and Affecting Company’s Financial Performance

The article aims to identify the influence of corporate social responsibility on the relationship between brand value and the company’s financial performance. The methodological basis of the work is an empirical study of an open data sample on 78 American companies for 2000-2019. The authors analyze...

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Bibliographic Details
Main Authors: N. Yu. Zhukova, A. E. Melikova
Format: Article
Language:Russian
Published: Government of the Russian Federation, Financial University 2021-02-01
Series:Финансы: теория и практика
Subjects:
corporate social responsibility
brand
brand value
financial indicators
return on assets
return on equity
market capitalization
Online Access:https://financetp.fa.ru/jour/article/view/1137

Internet

https://financetp.fa.ru/jour/article/view/1137

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