THE EFFECT OF ORGANIZATION LEARNING CAPABILITY AND ORGANIZATIONAL INNOVATION ON COMPETITIVE ADVANTAGE AND BUSINESS PERFORMANCE

Entering the industrial revolution era 4.0, MSMEs are required to have products with special characteristics, unique and different than other competitors. Therefore, MSMEs can develop its local wisdom as Competitive Advantage and create a market with its own characteristics. So that competition in t...

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Bibliographic Details
Main Authors: Zainurrafiqi, Gazali, Nuzulul Q., Nurul H.
Format: Article
Language:English
Published: Russian Journal of Agricultural and Socio-Economic Sciences 2020-03-01
Series:Russian Journal of Agricultural and Socio-Economic Sciences
Subjects:
Online Access:https://rjoas.com/issue-2020-03/article_02.pdf