COMMUNICATION VERTE : ETUDE EXPLORATOIRE DES VISIONS DES DIRIGEANTS ET DES PRATIQUES MANAGERIALES, CAS DES PME SPÉSIALISÉES DANS LA COSMETIQUE BIOLOGIQUE AU NIVEAU DE LA VILLE DE MARRAKECH
In the present article, we are going to deal with the use of green communication by SME (SMALL AND MEDIUM-SIZED ENTERPRISE) specialized in the biological cosmetic in Marrakech- by exploring the manager’s vision of the green communication. Accordingly, we are going to start with the literature part b...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
CHAKOR Abdellatif
2019-05-01
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| Series: | Revue Internationale du Marketing et Management Stratégique |
| Subjects: | |
| Online Access: | http://revue-rimms.org/wp-content/uploads/2019/05/ARTICLE-10-LADRAA-1.pdf |