RELATIONSHIP MARKETING IN PROFFESIONAL SPORT
The scope of this study is to present the evolution of Barclays Premier League organization from the relationship marketing perspective and to analyze issues regarding the way in which the sportive organization implements the relationship marketing principles, which strategies is using and what are...
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| Format: | Article |
| Language: | English |
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ALTIUS ACADEMY Foundation - Faculty of Physical Education and Sports
2015-10-01
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| Series: | Sport şi Societate |
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| Online Access: | http://www.sportsisocietate.ro/en/misc/doc/show/227 |