Rhetoric of affections: advertising, seduction and truth

Advertising frequently provokes pathos and elicits emotional reactions (e.g. fear, patriotism, guilt, pity, joy, satisfaction, etc.) to get what it wants. Considering the rhetorical ability and the proliferation of advertisements in the contemporary Western societies, this article analyzes these om...

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Bibliographic Details
Main Author: Paulo Barroso
Format: Article
Published: Coimbra University Press 2019-06-01
Online Access:https://impactum-journals.uc.pt/mj/article/view/6709