Rhetoric of affections: advertising, seduction and truth
Advertising frequently provokes pathos and elicits emotional reactions (e.g. fear, patriotism, guilt, pity, joy, satisfaction, etc.) to get what it wants. Considering the rhetorical ability and the proliferation of advertisements in the contemporary Western societies, this article analyzes these om...
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| Format: | Article |
| Language: | English |
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Coimbra University Press
2019-06-01
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| Series: | Media&Jornalismo |
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| Online Access: | https://impactum-journals.uc.pt/mj/article/view/6709 |