Are assisted clients an outstanding variable to analyze the Product Life Cycle?

The forecasts about the behaviour of the Product Life Cycle (PLC) have been done by the Bass Model. The main contribution of this investigation is to propose the use of the assisted clients variable in the face of sales variable. Its main target is to analyze which variable is the most useful to cal...

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Bibliographic Details
Main Authors: Aida Galiano Martínez, Vicente Rodríguez Rodríguez, Manuela Saco Vázquez
Format: Article
Language:English
Published: OmniaScience 2018-12-01
Series:Harvard Deusto Business Research
Subjects:
Online Access:http://www.hdbresearch.com/index.php/hdbr/article/view/195