Senior citizen tourism - the target group of old age pensioners in hospitality industry and tourist companies
Marketing glowingly deals with the social stratum of senior citizens as a target group. The potentially enterprising, elderly guests with much money to spend are increasingly addressed by advertisements. But this potential is not easy to win. Also tourism has to be prepared for the requirements of...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2007-03-01
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| Series: | Business: Theory and Practice |
| Subjects: | |
| Online Access: | https://www.bjrbe.vgtu.lt/index.php/BTP/article/view/11583 |