Efficiency Assessment of Marketing Activities of Sewing Products Organizations: Methodology and Aprobatio

Based on the analysis of existing approaches, a methodology has been developed for assessing the effectiveness of sales activities of sewing products organizations, based on three blocks of indicators, each of which contains a system of both detached and generalized indicators. The first set of indi...

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Bibliographic Details
Main Authors: V. Kvasnikova, N. Matskevich
Format: Article
Language:Russian
Published: Витебский государственнный технологический университет 2018-01-01
Series:Vestnik of Vitebsk State Technological University
Subjects:
Online Access:http://vestnik.vstu.by/files/3715/3606/0901/17_34.pdf