THE ROMANIAN CONSUMER UNDER THE INFLUENCE OF THE GLOBAL CRISIS

• Main Authors: SAVU MIHAELA, VOICU OANA-LUMINIȚA
• Format: Article
• Language: English
• Published: Academica Brâncuşi 2015-03-01
• Series: Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
• Subjects: consumer; basic needs; global crisis
• Online Access: http://www.utgjiu.ro/revista/ec/pdf/2015-01.Volumul%201/45_Savu,%20Voicu.pdf

At present, consumers focus on meeting their higher needs, as opposed to previously meeting the base ones. However this trend is not among priorities for the Romanian consumer. He/she uses almost 43% of the total consumption expenditures for the purchase of food, being restricted in his/her choices by the income and the price of products. The food products analysed in the period 2001 – 2012 have an upward trend, but with no substantial differences. The only product category that has a downward trend is represented by wine and wine products. Consumption in Romania was negatively influenced by the effects of the global crisis for the products analysed, except for meat and meat products. Despite the fact that we are far from the average annual meat consumption, however, the highest quantity recorded in our country was in 2009.