MARKETING COMMUNICATIONS IN SOCIAL MEDIA: PROBLEMS AND PERSPECTIVES
This article considers marketing communications in social media as one of the most popular spheres of modern marketing allowing to support constant double-sided connection with consumers. Definitions of social media, their types and particularities are given. Social media users’ core motives, their...
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| Format: | Article |
| Language: | Russian |
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Government of the Russian Federation, Financial University
2017-10-01
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| Series: | Финансы: теория и практика |
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| Online Access: | https://financetp.fa.ru/jour/article/view/134 |