State Advertising in Television and promotion of Culture of Peace
Advertising is considered as a major mass communication tool, because of its great capacity to influence the social imaginary, although this form of communication sometimes is overestimated. Moreover, welfare state has got the obligation to arrange properly the Civil Society, and also ought to favou...
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| Format: | Article |
| Language: | English |
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Universidad de La Laguna
2008-02-01
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| Series: | Revista Latina de Comunicación Social |
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| Online Access: | http://www.ull.es/publicaciones/latina/_2008/11_Malaga/Alfonso_Cortes.html |