Features advertising of pharmaceutical products in the press
The article discusses features advertising of pharmaceutical products which is placed in the print media - newspapers and magazines. There are selected and analyzed characteristics of advertising of pharmaceutical products which is placed in publications for professionals and consumers.
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2014-12-01
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| Series: | RUDN Journal of Studies in Literature and Journalism |
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| Online Access: | http://journals.rudn.ru/literary-criticism/article/view/4691 |