TRADIČNÉ NÁSTROJE VERZUS NOVÉ FORMY A TRENDY V MARKETINGOVEJ KOMUNIKÁCII PODNIKOV NA SLOVENSKU
The changes taking place in the marketing environment of companies since the beginning of the 21st century can be described as fundamental. Marketing reacts to them by changing its orientation and developing its tools, as well as the means of their use in practice. In marketing communication, and es...
| Main Authors: | , |
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| Format: | Article |
| Language: | ces |
| Published: |
Vydavatelství ZČU v Plzni
2015-12-01
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| Series: | Trendy v podnikání |
| Subjects: | |
| Online Access: | http://www.fek.zcu.cz/tvp/doc/akt/tvp-1-2015-clanek-1.pdf |