Tendencies in the application of the concept of catalogue marketing in Republic of Serbia and the world
Catalogue marketing is one of the direct marketing channels. This concept implies making a lot of strategic and tactical decisions that determine catalogue's market success. Catalogue sales is most developed in USA (where it originated) and in Western Europe. In Serbia, catalogue marketing is a...
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2010-01-01
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| Series: | Marketing (Beograd. 1991) |
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| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2010/0354-34711004277Z.pdf |