Exploring the Impact of Corporate Social Responsibility Communication through Social Media on Banking Customer E-WOM and Loyalty in Times of Crisis

Exploring the Impact of Corporate Social Responsibility Communication through Social Media on Banking Customer E-WOM and Loyalty in Times of Crisis

Previous studies have largely explored corporate social responsibility (CSR) for organization-centric outcomes to achieve organizational performance, organizational commitment, or organizational citizenship behavior. However, the importance of CSR to achieve customer-centric outcomes is underexplore...

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Bibliographic Details
Main Authors: Dianxi Zhang, Asif Mahmood, Antonio Ariza-Montes, Alejandro Vega-Muñoz, Naveed Ahmad, Heesup Han, Muhammad Safdar Sial
Format: Article
Language:English
Published: MDPI AG 2021-04-01
Series:International Journal of Environmental Research and Public Health
Subjects:
social media
customer loyalty
positive customer emotions
corporate social responsibility
E-word of mouth
banking customers
Online Access:https://www.mdpi.com/1660-4601/18/9/4739

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https://www.mdpi.com/1660-4601/18/9/4739

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