Evaluation of Customer Loyalty Implementations By Consumers
In these times of increasing competition, customer loyalty is a concept which is critically important for businesses. Now it is more advantageous to keep existing customers rather than gaining new ones. Companies arrange various campaigns to actualise this. However, customer loyalty is not someth...
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| Format: | Article |
| Language: | English |
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Isarder
2018-03-01
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| Series: | İşletme Araştırmaları Dergisi |
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| Online Access: | https://isarder.org/2018/vol.10_issue.1_article08_full_text.pdf |