Gamification of promotional discourse practices on TV: the problem of influencing mass consciousness of the audience
Background. The paper focuses on manipulating the mass consciousness of the audience. Traditionally, this issue has been considered as an attempt to present the advertising of a TV product as information, but within the digital age, there is a desire to present promotion of TV content as a game. How...
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| Format: | Article |
| Language: | Russian |
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Lomonosov Moscow State University
2019-01-01
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| Series: | Nacionalʹnyj Psihologičeskij Žurnal |
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| Online Access: | http://npsyj.ru/pdf/npj-no33-2019/npj_no33_2019_122-131.pdf |