Artificial Intelligence Marketing (AIM) for Enhancing Customer Relationships

Artificial Intelligence Marketing (AIM) for Enhancing Customer Relationships

Based on the literature, we present an artificial intelligence marketing (AIM) framework that enables autonomous machines to receive big data and information, use artificial intelligence (AI) to create knowledge, and then disseminate and apply the knowledge to enhance customer relationships in a kno...

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Bibliographic Details
Main Authors: Kok-Lim Alvin Yau, Norizan Mat Saad, Yung-Wey Chong
Format: Article
Language:English
Published: MDPI AG 2021-09-01
Series:Applied Sciences
Subjects:
artificial intelligence marketing
artificial intelligence
marketing
customer relationship
consumer trust
customer satisfaction
Online Access:https://www.mdpi.com/2076-3417/11/18/8562

Internet

https://www.mdpi.com/2076-3417/11/18/8562

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