Experiential marketing, interactivity and gamification – differences and similarities among the world-trends
Experimental, also known as experience marketing, interactivity, gamification. Theese three terms became very popular in the past years, by 2018, they set up the the main guidelines of marketing trends but the terms are not all novel. The philosophers, psychologists, sociologist and marketing specia...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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The Institute of Aviation
2018-12-01
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| Series: | Marketing of Scientific and Research Organisations |
| Subjects: | |
| Online Access: | http://minib.pl/en/experiential-marketing-interactivity-and-gamification-differences-and-similarities-among-the-world-trends/ |