Marketing and Self-Promotion in Early Modern Painting: The Case of Guercino
This article focuses on Guercino’s <i>Return of the Prodigal Son</i>, commissioned in the name of Cardinal Alessandro Ludovisi and on his marketing choices. This is a case study in terms of self-promotion tactics employed by an ambitious artist. My argument is that one finds in the paint...
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| Format: | Article |
| Language: | English |
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MDPI AG
2021-08-01
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| Series: | Arts |
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| Online Access: | https://www.mdpi.com/2076-0752/10/3/55 |