Mature consumers’ relationship with their perfume
Glamorous and stylish, perfume is an evocative product that provokes a stimulus of the senses. It is suggested that the basis for consumer choice for this product should be based on olfactory preference, however the process related decision-making has been shown to be more complex. The mature consum...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Alicante
2018-01-01
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| Series: | Revista Mediterránea de Comunicación |
| Subjects: | |
| Online Access: | https://rua.ua.es/dspace/bitstream/10045/72044/6/ReMedCom_09_01_23.pdf |