Selebriti yang Sudah Meninggal (Dead Celebrity Endorser,) Pengaruhnya terhadap Keputusan Pembelian, Brand Image dan Brand Personality (Studi Pada KukuBima Ener-G Mbah Maridjan)
This study to identify and analyze the influence of the dead celebrity endorser is measured through expertise, trustworthines, attractiveness, reputation, hero and devoted admirer on decision purchasing, brand image and brand personality KukuBima Ener-G Mbah Maridjan. Methods of data collection in t...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Lambung Mangkurat
2016-06-01
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| Series: | JWM: Jurnal Wawasan Manajemen |
| Online Access: | http://jwm.unlam.ac.id/id/index.php/jwm/article/view/77 |