A Strategic Planning for a College Student-Segment Shopping Mall
In the midst of shopping mall development today, an understanding of consumer behaviors and preferences is absolutely a must if we want to plan successfuly a shopping mall. This knowledge will provide input for strategic planning so that the concept offered for shopping mall development will meet t...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Prasetiya Mulya Publishing
2011-08-01
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| Series: | International Research Journal of Business Studies |
| Subjects: | |
| Online Access: | http://www.irjbs.com/index.php/jurnalirjbs/article/view/81 |