PECULIARITIES OF DEVELOPMENT AND IMPLEMENTATION OF MARKETING STRATEGIES IN A PRIVATE COMPANY
A main condition for achieving economic purpose is to formulate a firm by its management market strategies to be adopted for successful business. The paper presents the main strategies used in SC Eco Invest LLC, how to link the marketing objectives with strategy practiced in the firm and establishin...
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| Format: | Article |
| Language: | English |
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University of Petrosani
2012-10-01
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| Series: | Annals of the University of Petrosani: Economics |
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| Online Access: | http://www.upet.ro/annals/economics/pdf/2012/part3/Guta_1.pdf |