Marketing mix strategy determinants in pork-based agri-businesses: Experiences from Zimbabwe

Marketing mix strategy determinants in pork-based agri-businesses: Experiences from Zimbabwe

Orientation: Agri-businesses, especially at the farmer level, are devoid of sound marketing strategy. Research purpose: This study aimed to highlight the marketing mix elements most considered by pork-based agri-businesses. Motivation for the study: Zimbabwe underwent institutional transformation...

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Bibliographic Details
Main Authors: Saul Ngarava, Abbyssinia Mushunje
Format: Article
Language:English
Published: AOSIS 2019-04-01
Series:Acta Commercii
Subjects:
agri-business
marketing mix
strategy
pork industry
zimbabwe
4ps
Online Access:https://actacommercii.co.za/index.php/acta/article/view/600

Internet

https://actacommercii.co.za/index.php/acta/article/view/600

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