Marketing mix strategy determinants in pork-based agri-businesses: Experiences from Zimbabwe
Orientation: Agri-businesses, especially at the farmer level, are devoid of sound marketing strategy. Research purpose: This study aimed to highlight the marketing mix elements most considered by pork-based agri-businesses. Motivation for the study: Zimbabwe underwent institutional transformation...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2019-04-01
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| Series: | Acta Commercii |
| Subjects: | |
| Online Access: | https://actacommercii.co.za/index.php/acta/article/view/600 |