Muslim consumers’ purchase behavior towards halal cosmetic products in Malaysia

Over the years, substantial efforts have been given for exploring the halal concepts particularly, in the aspect of consumable goods and services. Concerning the issue of halal cosmetic products, the majority of the studies were undertaken until the stage of consumers’ purchase intention only. Compa...

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Bibliographic Details
Main Authors: Ahasanul Haque, Naila Anwar, Arun Kumar Tarofder, Nor Suhana Ahmad, Sultan Rahaman Sharif
Format: Article
Published: Growing Science 2018-12-01
Series:Management Science Letters
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