The effect of corporate social responsibility on customer trust and purchase intention with emphasis on the mediator role of customer satisfaction
The aim of this study is to examine the effect of social responsibility on customer trust and purchase intention wuth emphasis on the mediator role of customer satisfaction. This study is an applied research and is a Descriptive-Survey research by Method. A sample consisting the customer of 27 bank...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2017-02-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_61304_3f4ef70a4b190225919cbc8addbf7721.pdf |