The effect of corporate social responsibility on customer trust and purchase intention with emphasis on the mediator role of customer satisfaction

The aim of this study is to examine the effect of social responsibility on customer trust and purchase intention wuth emphasis on the mediator role of customer satisfaction. This study is an applied research and is a Descriptive-Survey research by Method. A sample consisting the customer of 27 bank...

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Bibliographic Details
Main Authors: عباس عباسی, زهرا منصورآبادی, شهرزاد محمودشاهی
Format: Article
Language:fas
Published: University of Tehran 2017-02-01
Series:‫مدیریت بازرگانی
Subjects:
Online Access:https://jibm.ut.ac.ir/article_61304_3f4ef70a4b190225919cbc8addbf7721.pdf