Mobile Banking Adoption: A Study of Customers in India

The present paper has made an attempt to analyze the adoption pattern of mobile banking services among the banking customers in India. In order to serve the purpose of the study, primary research focusing on banking customers in India has been conducted. The results have depicted that the mobile...

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Bibliographic Details
Main Author: Irbha Magotra
Format: Article
Language:English
Published: International School for Social and Business Studies 2016-12-01
Series:International Journal of Management, Knowledge and Learning
Subjects:
Online Access:http://www.issbs.si/press/ISSN/2232-5697/5_245-261.pdf